Cinematic Music Videos for Artists, Bands & Labels
Visuals That Make Artists Impossible to Ignore.
At Tommirock, we create cinematic music videos that bring artists, their music and their ideas to life on screen.
From raw, performance-driven videos to ambitious visual stories, we work with artists, bands, record labels and management teams to develop distinctive concepts and turn them into films worth watching.
Based in Newcastle, NSW, we produce music videos across Australia, combining creative direction, professional cinematography and considered post-production to create visuals that connect with audiences and give every release its own identity.
Your sound. Your vision. Our job is to bring it to life.
What we create
Narrative Music Videos
Cinematic storytelling driven by concept and emotion.
Performance Videos
High-energy visuals designed to amplify artist presence.
Experimental & Artistic Visuals
Bold creative concepts for artists wanting something different.
Label & Commercial Music Content
High-end production for releases, campaigns and artist promotion.
Restless Road - Sundown Somewhere
Restless Road (Sony Music)
Vilify - Take the pill
Vilify - Take the Pill
Hudson Rose - Iconic
Hudson Rose - Iconic
Lese Majesty
Lese Majesty - Crown Land
Ghost in the walls - Hudson Rose - Directed by Joel Black
Hudson Rose - Ghost in the Walls
DMA'S - Junk Truck Head Fuck
DMA'S
Meet The Director
Meet Joel Black — Music Video Director
Joel Black is the director and founder behind Tommirock, a Newcastle-based production studio working with independent artists, emerging talent and major labels across Australia.
Joel's approach to music video direction is built on visual storytelling first — every project starts with a concept, not a camera. Whether it's a high-concept narrative piece, a raw performance video, or something built for a label campaign, Joel works closely with artists to translate the feeling of a track into something you can watch on repeat.
His work spans genres from heavy rock and alternative to indie, pop, country and beyond,
with credits including Restless Road (Sony Music), DMA'S, Hudson Rose, Kirsty Lee Akers, Vilify and Lese Majesty.
Joel directs, shoots and often finishes his own projects through post — meaning the creative vision stays intact from the first treatment to the final colour grade.
Based in Newcastle, Joel and the Tommirock team travel for the right project, working with artists and labels nationally.
Have a track ready for visuals?
Book a call with Joel directly to talk through your concept:
Music Videos Built Around Your Sound
No two artists are the same. Your music video shouldn't look like everyone else's.
We start by understanding the track, the artist and the feeling you want people to take away. From there, we develop a visual direction that complements your sound and gives the project a clear identity.
Whether you're releasing an independent single, launching a new project or building a visual world around an album, we'll help you find the right approach.
Narrative & Story-Driven Music Videos
Some songs tell a story. Others leave room for interpretation.
We develop concepts that translate the emotion, themes and energy of your music into compelling visual stories. From carefully constructed scenes to more abstract, atmospheric filmmaking, every creative decision serves the track.
Performance Music Videos
Sometimes the performance is the story.
We create visually striking performance videos built around the artist, the music and the energy of the moment. Through lighting, camera movement, composition and editing, we make performance-led videos feel intentional, immersive and cinematic.
Cinematic & Concept-Driven Visuals
Not every music video needs a conventional storyline.
We work with artists to explore bold imagery, distinctive locations, visual motifs and creative techniques that give a release its own character. The result might be dark and atmospheric, energetic and unpredictable, or stripped back and intimate.
Music Videos for Every Genre
From rock, metal and alternative to pop, hip-hop, indie, electronic and country, we create music videos across genres and styles.
Every artist has a different sound, identity and vision. Our approach is to find the visual language that brings each track to life, whether that's a raw, high-energy performance, a cinematic narrative, a stylised studio production or something completely unexpected.
We don't force artists into a formula. We develop concepts around the music, collaborate with you on the creative direction and bring it all together through professional cinematography, editing and colour grading.
Whether you're an independent artist releasing your next single, a band building its visual identity or a label producing a major release, we'll help you create a music video that feels unmistakably yours.
Our Creative Process
Creative Development
Concepts, references and visual direction.
Pre-Production
Locations, casting, styling and planning.
Production
Cinematic filming with professional crews and equipment.
Post-Production
Editing, colour grading and finishing.
Have a track ready for visuals?
Let’s create something unforgettable.
Looking for a Music Visualiser?
Not every release needs a full-scale music video production.
If you're looking for a more focused way to bring your track to life, Tommirock also creates music visualisers, animated artwork and other release visuals.
From cinematic imagery to motion graphics, we'll help you find an approach that suits your music and your release.
Frames from Music Videos
