Bringing a new era of Newcastle Art Gallery to life through social video
The Challenge
Following a major expansion, Newcastle Art Gallery needed a suite of engaging video content to promote its new spaces, exhibitions and programs across social media and digital advertising.
The goal wasn't simply to document the new Gallery — it was to create content that captured the experience and made people want to visit.
Tommirock was brought in to create a collection of cinematic, social-first video content that could be used across multiple campaigns.
Rather than producing a single hero film, we created a range of assets designed for different audiences and purposes, including:
- Program and exhibition sizzle reels
- Promotional videos
- Social media advertising
- Gallery walking video
- Campaign and product-specific content
This approach gave the Gallery a library of content that could continue to be used across its digital marketing.
Tommirock handled the project from filming through to final post-production.
Director of Photography: Joel Black
Camera Operator: Eli King
Editing: Eli King
Colour Grading: Joel Black
Our focus was on capturing the scale and atmosphere of the new Gallery while creating footage that could work across social platforms, advertising and promotional campaigns.
The project delivered a flexible suite of cinematic video assets for Newcastle Art Gallery to use across its ongoing marketing.