Advertise on Social Media with Video


There’s been an explosion of growth in video on social media in recent years.

Views of branded video content have increased 99% on Youtube and 258% on facebook between 2016 and 2017. On twitter, a video tweet is 6x more likely to be retweeted than a photo tweet.

If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise.

68% of marketers who have published video content on Facebook, 87% found it to be an effective strategy.

Video Trends

– 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

– By 2020, online videos will make up more than 80% of all consumer internet traffic (Cisco)

– YouTube is the second most trafficked site, after Google. (Alexa)

– One Minute of video is worth 1.8 million works. (Forrester Research)

– Users view more than 500 million hours of video each day on youtube. (Business Insider)

– 59% of executives say they would rather watch a video than read text. (Wordstream)

– 55% of people pay close attention when consuming videos – more than all other types of content (HubSpot)

– In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)

– 51% of all video plays are on mobile devices

– Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)

Social Media Video Statistics

As more networks have followed Facebook’s lead and prioritized video content, the importance of video across all social media channels has only grown.

– Almost one-third of total internet users, over one billion people are on youtube. (YouTube)

– 45% of people watch more than an hour of facebook or YouTube videos a week (HubSpot)

– 100 Million hours of video are watched each day on Facebook. (TechCrunch)

– 500 Million people watch facebook videos every day. (Tubular Insights)

– Social video generates 1200% more shares than text and image content combined (Wordstream)

– Facebook Videos receive 135% more organic reach on average than a Facebook photo (Socialbakers)

– 82% of Twitter users watch video content on Twitter (Twitter)

– 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner)

– in 2016, the time Instagram users spent watching videos increase by more than 40 percent. (Instagram)

Video Marketing Statistics

These amazing stats show the proven power of video marketing tactics.

– Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)

– Including video on landing pages can increase conversion rates by 80%. (Unbounce)

– Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)

– 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)

– Searches related to “How to” on YouTube have grown 70% year on year. (Google)

– Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t (Buffer)

– 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)

– 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)

– 52% of markets say video is the type of content with the best ROI. (HubSpot)

– Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)

– Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)

– Blog post that incorporate video attract three times as many inbound links as blog posts without video. (Moz)

– 53% of smartphone users feel more favourable towards companies who mobile site or apps provide instructional video content. (Google)

– On average, people spend 2.6x more time on pages with video that without. (Insivia)

– Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)

Video Marketing Best Practices

While video marketing is powerful, there are a few things marketers should be aware of about viewer preferences.

– 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land)

– 85% of facebook videos are watch without sound. (Digiday)

– 82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad. (HubSpot)

– 33% of viewers will stop watching a video after 30seconds, 45% by one minute, and 60% by two minutes. (Ad Age)

– Nearly two-thirds of consumers prefer video under 60 seconds. (Insivia)

– 56% of views are likely to skip online video ads. (Marketing Land)